Saturday, May 22, 2010

...and then Just Do It.

I don't mean to endorse Nike, but this commercial (directed by Alejandro González Iñárritu) definitely succeeds in touching a nerve. I'll be in Portugal during the latter stages of the tournament, so the shots of flag-waving crowds while Ronaldo sets up for a free kick...

Q: How pumped am I about the World Cup? (scroll down for answer)

A: Pretty damn pumped.


am said...

this commercial is really amazing. It's so frustrating for such an unethical company to have design and advertising departments that are just beyond everything else.

BJG. said...

Agreed. I try to block out the swoosh logos and pretend I'm just watching a beautifully made homage to the sport, which really only proves how insidious their influence is. Since at least 1998, when they had the ad with the Brazilian team in the airport, Nike's provided by far the best tributes to "the beautiful game." Nothing even comes close.