Wednesday, April 21, 2010

Honest Abe knows fashion.

Abraham Lincoln's 1842 Temperance Address does not convince me to stop drinking or to take up the cause of temperance, but it does include this rhetorical gem:
But it is said by some, that men will think and act for themselves; that none will disuse spirits or anything else, merely because his neighbors do; and that moral influence is not that powerful engine contended for. Let us examine this. Let me ask the man who could maintain this position most stiffly, what compensation he will accept to go to church some Sunday and sit during the sermon with his wife's bonnet upon his head? Not a trifle, I'll venture. And why not? There would be nothing irreligious in it: nothing immoral, nothing uncomfortable. Then why not? Is it not because there would be something egregiously unfashionable in it? Then it is the influence of fashion; and what is the influence of fashion, but the influence that other and people's actions have [on our own?] actions, the strong inclination each of us feels to do as we see all our neighbors do? Nor is the influence of fashion confined to any particular thing or class of things. It is just as strong on one subject as another. Let us make it as unfashionable to withhold our names from the temperance cause as for husbands to wear their wives bonnets to church, and instances will be just as rare in the one case as the other.
 And now for a beer. Where'd I put that church bonnet?

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